Design Studio

CasperWasp is not a single-purpose design tool bolted onto a chat window. It is a marketplace where Document Studio and Design Studio share one account, one organisation and one AI usage pool. When the job is a contract, SOP or report, you open Document Studio. When the job is a logo, stamp, letterhead, card or brochure, you open Design Studio. The handoff is intentional: finish the visual, then attach it to the client pack you are drafting next door.

That shared organisation context matters. Brand kit assets live with the team. Redesign history stays in the library. Usage for generation is visible alongside Document Studio and PDF Intelligence calls, so finance sees one wallet story instead of three vendor invoices. Shared usage means design generation and document AI draw from the same transparent pool — you plan the month once.

Design Studio also respects the marketplace boundary between generation and craft. Image and layout generation use the models your plan unlocks. Once the result is on the canvas, moving nodes, recolouring gradients, adjusting type and exporting packs cost nothing. Teams stop rationing polish because polish is free.

Design Studio centres five deliverable types that cover most small-business and agency brand needs: logos, company stamps and seals, letterheads, business cards and brochures or leaflets. Each type opens with the right artboard — square or round marks, A4 or Letter stationery, standard card dimensions, one- or two-page leave-behinds — so you are not inventing print specs from scratch.

Across types, the editor behaviour is consistent: layers you can select and reorder, typography you can tune, colour you can lock to the brand kit, and multi-page support where the deliverable needs it. Logos feed stamps and letterheads. Letterheads share contact blocks with cards. Brochures reuse the same palette and type hierarchy. The studio is designed as a system, not five disconnected generators.

Templates and AI generation both land in the same editable world. A template gives you structure when the brief is clear. AI generation gives you options when the mark does not exist yet. Either way, you leave with vectors and text you control — never a flat download you cannot revise without regenerating from zero.

A brand kit in Design Studio stores the colours, fonts and tone cues your organisation wants every deliverable to respect. When you open a letterhead or card, those tokens are available instead of being retyped from a Slack thread. When you generate a logo variant, the brief can lean on the same palette so the mark feels related to stationery you already approved.

Consistency is the quiet failure mode of DIY brand work: one person exports a navy that is almost the brand navy, another picks a different web font, a third crops the logo wrong for a stamp. Brand kit reduces that drift. It does not replace taste — you still decide hierarchy and spacing — but it removes accidental divergence across the five deliverable types.

Use the brand kit early. Before you mass-produce cards for a conference, lock primary and secondary colours. Before you print letterheads for a new entity, confirm legal name, address lines and registration text once. Then every subsequent artboard inherits the same source of truth.

The strongest CasperWasp workflows treat design and documents as one client pack. A consultancy drafts an engagement letter in Document Studio on a Design Studio letterhead. A training firm issues certificates that use a company seal from Design Studio. A product team ships a one-pager brochure that matches the proposal PDF they just exported.

You do not need a separate brand portal for that. Export the asset from Design Studio in the format the next step needs — SVG for digital reuse, PNG for embeds, print PDF for vendors — then place it in the Document Studio deliverable or share it with the print shop. Approvals and version history on the document side stay independent; the visual identity stays coherent.

Agencies especially benefit: one organisation workspace holds logos for multiple clients, letterheads per entity, and brochure campaigns per launch, while writers and designers collaborate without swapping tools mid-pack. Shared usage keeps the AI spend story honest across both studios.